Answer engine optimisation for businesses that want to be the one AI names.
When a customer asks ChatGPT, Google's AI or Gemini who to call, it names two or three businesses. Answer engine optimisation (AEO, sometimes called GEO) is the work that makes one of them you.
We find out what AI says about you today, fix the sources it reads, and track it every week. SEO is in the same plan, because Google rankings are one of the things AI reads.
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Ask. Fix. Prove it, every week.
- 01
We ask AI what your customers ask
The real questions, in their words, across ChatGPT, Google's AI and Gemini. You see the answers word for word, and who gets named instead of you. Week one.
- 02
We fix what makes AI skip you
Your website, your Google profile, your listings and your reviews: the sources AI and Google read before they name anyone. Month one.
- 03
We track it and report it
Checked weekly, reported monthly, against the competitors who are named today. A live dashboard and one plain-English report. Every month.
Everything that decides who gets the call.
- 01
Google and AI, in one plan
Rankings on Google and Maps, and being named by ChatGPT, Google's AI and Gemini. Customers ask both now, so we win both.
- 02
A reviews engine
Every customer asked after every job, never only the happy ones, and every review answered within two business days.
- 03
Your live dashboard
Searches, rankings, AI mentions word for word, reviews and enquiries, updated weekly. Plus one plain-English report a month.
- 04
One senior team
Nicholas Reid leads it. Working with AI since IBM Watson, 2015. Trained with Google, OpenAI and Anthropic.
What people ask before they brief us.
What is AEO? +
Answer engine optimisation. SEO gets you found on Google. AEO gets you named when someone asks an AI assistant who to call. The work overlaps (your website, your Google profile, your reviews) and we do both in one plan.
Is AEO different from SEO? +
Yes, and they overlap. SEO is about ranking in Google's list of links. AEO is about being the business an AI assistant names in its answer. AI reads your website, your Google profile, your reviews and what other sites say about you, so the same fixes help both.
Which AI assistants do you track? +
ChatGPT, Google's AI (AI Overviews and AI Mode) and Gemini, asked the real questions your customers ask, every week. You see the answers word for word.
What is the free AI check? +
We ask ChatGPT, Google's AI and Gemini the questions your customers ask, and show you who they name, word for word, and why it is not you. It comes back in writing within two business days. No sales call.
How much does SEO and AEO cost? +
It is quoted after your free AI check, because a business that is already named needs less work than one that is invisible. You get a fixed monthly price in writing, plus GST. Six months to start, then month to month, because results show from month three.
Who does the work? +
Nicholas Reid leads every account himself, with a small senior team. You will not be handed to a junior after the first meeting.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us what your business does and where. We will run the free AI check first, so the conversation starts from what AI says about you today.
We reply in writing within two business days with a clear view on fit, timing and cost.