Automotive branding for people who buy with their heart and justify it later.
We brand luxury automotive businesses, dealers, car clubs and automotive events: identity, websites, social content, campaigns and search.
In premium automotive the brand carries the emotion. We make it look and feel the way the car does.
Automotive and lifestyle brands we have built.
Her Supercar Life
Balmoral Polo
Aryve
Whitehaven Motor Yachts
Liberato Defence Lawyers
Centra
Aquila Australia & New Zealand
Vista Everton Park
Four stages. You see real options at every one.
- 01
Position
What you stand for, who it is for, and the name and line that say it. Every later decision is measured against this.
- 02
Identity
Logo, type, colour, imagery and tone, shown as real things (your website, your signage, an ad) so you choose between options you can see.
- 03
System
Guidelines and templates your team can use without us in the room, so the brand still looks like itself in year three.
- 04
Launch
Website, launch material and campaigns that carry the brand into market, measured on enquiries rather than impressions.
What people ask before they brief us.
Do you work with dealers and events? +
Yes. Dealers, importers, detailing and storage businesses, car clubs and invitation-only events.
What does it cost? +
It depends on the job. Send a few lines about the business and we reply in writing within two business days with a fixed quote, timing and what is included.
Do you work Australia-wide? +
Yes. In person when a workshop or shoot needs it, and remotely the rest of the time.
Who will work on our brand? +
Nicholas Reid, our creative director, leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us about the business, the buyer and when it needs to be in market. A few lines is plenty.
We reply in writing within two business days with a clear view on fit, timing and cost.