A branding agency for businesses that want to look worth the price.
Reid is an Australian branding agency. We position, name and design brands for premium property, marine, hospitality, legal and professional firms, then carry them into market through websites, campaigns and search.
The work is led by Nicholas Reid, who spent twenty years at Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey before starting the studio.
Branding in Sydney ↗︎Branding in Melbourne ↗︎Branding in Brisbane ↗︎Branding on the Gold Coast ↗︎
Brands we have built, from luxury yachts to criminal law.
Aryve
Whitehaven Motor Yachts
Liberato Defence Lawyers
Her Supercar Life
Centra
Balmoral Polo
Aquila Australia & New Zealand
Vista Everton Park
Four stages. You see real options at every one.
- 01
Position
What you stand for, who it is for, and the name and line that say it. Every later decision is measured against this.
- 02
Identity
Logo, type, colour, imagery and tone, shown as real things (your website, your signage, an ad) so you choose between options you can see.
- 03
System
Guidelines and templates your team can use without us in the room, so the brand still looks like itself in year three.
- 04
Launch
Website, launch material and campaigns that carry the brand into market, measured on enquiries rather than impressions.
What people ask before they brief us.
What does a branding agency do? +
We decide what your business stands for and who it is for, then make it look and sound that way everywhere: name, logo, colour, type, words, website and launch. The aim is simple. A customer should think you are worth the price before they read a word.
How much does branding cost? +
It depends on what you need. A refresh of an existing identity is a different job from a new name, identity and website. Send a few lines about the business and we reply in writing within two business days with a fixed quote, timing and what is included.
How long does a branding project take? +
Most identities take a few months from the first meeting to a finished system, and longer when a website and launch are part of it. We agree the timing in writing before we start.
Do you only work in Sydney and Melbourne? +
No. We work with businesses Australia-wide, in person where it helps and remotely the rest of the time. Most of our clients are in premium property, marine, hospitality, legal and professional services.
Who will actually work on my brand? +
Nicholas Reid, our creative director, leads every project himself. You will not be handed to a junior after the pitch.
Can you also build the website and help us get found? +
Yes. We design and build the website, set up search, and make sure Google and AI assistants such as ChatGPT can find and name you. One studio from the first idea to the last ad in market.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us about the business, what has to change about how it looks and sounds, and when it needs to be in market. A few lines is plenty.
We reply in writing within two business days with a clear view on fit, timing and cost.