Branding for Gold Coast businesses built to sell beyond the coast.
We position, name and design brands for Gold Coast developers, marine, hospitality and professional firms, then carry them into market through websites, campaigns and search.
Nicholas Reid leads every project. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey.
Brands we have built, from luxury yachts to criminal law.
Aryve
Whitehaven Motor Yachts
Liberato Defence Lawyers
Her Supercar Life
Centra
Balmoral Polo
Aquila Australia & New Zealand
Vista Everton Park
Four stages. You see real options at every one.
- 01
Position
What you stand for, who it is for, and the name and line that say it. Every later decision is measured against this.
- 02
Identity
Logo, type, colour, imagery and tone, shown as real things (your website, your signage, an ad) so you choose between options you can see.
- 03
System
Guidelines and templates your team can use without us in the room, so the brand still looks like itself in year three.
- 04
Launch
Website, launch material and campaigns that carry the brand into market, measured on enquiries rather than impressions.
What people ask before they brief us.
Do you work with Gold Coast businesses? +
Yes. We work with Gold Coast and Northern Rivers businesses in person when a workshop or shoot needs it, and remotely the rest of the time.
What does a Gold Coast branding project cost? +
It depends on the job. Send a few lines about the business and we reply in writing within two business days with a fixed quote, timing and what is included.
Do you brand property developments and marine businesses? +
Yes. Residential towers, luxury yachts and short-stay brands are a large part of our work, from naming and identity to the sales suite, website and launch campaign.
Can you build the website and help us rank on the Gold Coast? +
Yes. We design and build the site, set up search, and make sure Google and AI assistants such as ChatGPT can find and name you.
Who will work on our brand? +
Nicholas Reid, our creative director, leads every project himself.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us about your Gold Coast business, what has to change about how it looks and sounds, and when it needs to be in market. A few lines is plenty.
We reply in writing within two business days with a clear view on fit, timing and cost.